What "Outsiders" do you use in your business to get new ideas and a fresh perspective ? Could packaging engineers solve the Space Shuttle foam problem ?
One of the valuable TRIZ tools are the "40 Principles" or what I like to call the "40 Lenses."
One of the lenses is called "Weight Compensation." It is were you use the lift of one thing to lift the other. And it works with all sorts of challenges and issues. See for yourself.
Watch Combination Creativity in action as the Aussies developed the Solar Sailor; a transportation vessel that uses solar power panels for both electricity and as sails!
SUCCESS stands for Simple, Unexpected, Concrete, Credible, Emotional Story. It is the foundation of the new hit book and it can really help your business succeed.
One of the vaubale TRIZ tools is the Ideal Final Result (IFR). Another version of it is to assume you have zero budget to accomplish your project. Sound impossible ? Don't be so sure.
OK...a bunch of folks have asked me "How do you make these videos and how do you deliver them over the web the way you do?".
This will save you months of trial and error (that I had to experience)
One key consideration in your marketing plan is how to "Package and Present" your product or service. The right decision here can make all the difference. Learn how this company took something that already exists, that they didn't own, and turned it into a multi-million dollar business.
