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gm
Posted by: riesreport
Video duration: 493 seconds
What happened to GM? Al answers.
Related: al, auto, brand, ries, advertising, bailout, crisis, gm, management, marketing, positioning, report, ries
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Shoe Business
Posted by: riesreport
Video duration: 422 seconds
MBT tries to succeed in the shoe business without really trying.
Related: advertising, at&t, brand, branding, fitflop, ge, htc, ibm, laura, management, marketing, mbt, naming, ries, strategies
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Shape of a Logo
Posted by: riesreport
Video duration: 250 seconds
A logo should fit your eyes, both eyes
Related: advertising, al, brand, branding, design, logo, management, marketing, positioning, report, ries, warfare
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Kill the Cash Cow
Posted by: riesreport
Video duration: 336 seconds
If your cash cow turns into a downer cow, do it a favor and put it out of its misery.
Related: brand, branding, cash, cow, kodak, laura, management, marketing, microsoft, polaroid, positioning, report, ries, wang
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Passalong Advertising
Posted by: riesreport
Video duration: 370 seconds
Why most consumers would never passalong most of today's silly slogans.
Related: advertising, al, brand, branding, brands, laura, management, marketing, positioning, pr, report, ries, slogans
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First Do Something
Posted by: riesreport
Video duration: 545 seconds
Saying something isn't enough.
Related: advertising, al, branding, guru, management, marketing, olympics, positioning, pr, report, ries, strategy
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Politics & marketing
Posted by: riesreport
Video duration: 516 seconds
How selling politicians is the same as selling soap.
Related: advertising, branding, change, clinton, election, marketing, message, obama, politics, positioning, ries
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